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    <description>Recent content in Product on Because Tech Rocks</description>
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      <title>Product Roadmaps done right</title>
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      <pubDate>Mon, 25 Jan 2021 00:00:00 +0000</pubDate>
      
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      <description>I have been frustrated with creating roadmaps for a long time &amp;ndash; until I met Bruce McCarthy at a workshop. I stumbled across a great video of his that gives a pretty nice summary of his roadmapping approach.
I&amp;rsquo;ll eventually summarize my take-aways, but for I can just recommend to watch the video:
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      <title>Removing poetry from innovation</title>
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      <pubDate>Tue, 10 Apr 2018 00:00:00 +0000</pubDate>
      
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      <description>I had the chance to meet Bill O&amp;rsquo;Connor in San Francisco recently. He did a highly inspiratinoal talk about Innovation (of which you can find an a bit less inspiring version also on YouTube).
What is innovation? So Bill&amp;rsquo;s talk was all about innovation. But what is innovation really? He comes up with the following definition:
 Innovation is &amp;ldquo;something new or different, successfully brought into the world, creating significant impact&amp;rdquo;</description>
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      <title>Book Summary: Inspired</title>
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      <pubDate>Tue, 06 Mar 2018 00:00:00 +0000</pubDate>
      
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      <description>Introduction The tagline of this book by Marty Cagan sounds ambitious: &amp;ldquo;How to create tech products customers love&amp;rdquo;. Marty Cagan brings a lot of credibility as an author as he has worked with some of the early pioneers of our industry (Hewlett-Packard, Netscape, eBay) and now heads the Silicon Valley Product Group and is considered to be one of the thought-leaders of technology product management.
Structure of the book (and the review) The book is divided in five major parts:</description>
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